First Phase –Keyword Research

Find relevant keywords user used to search in targeted region.

Second Phase –On Page Optimization and Data Gathering

• Create dedicated page as per grouped keywords (so, that users get info. they are looking for)
• Optimize page with title, Metas, Header, Content, Click to action button etc… to get high quality score for keywords
• Set Goals like Pages/visit, Avg. time on site, User who contacted us, download brochure etc… via Google Analytic

Third Phase-Design Campaign

• Create Campaign as per targeted region, language and age group
• Ads extension in terms of important pages link, call extension, location extension, Google plus page link

Fourth Phase –Ongoing Optimization

• Analyze this data every 10 days and promote keywords which drive desired result and remove which don’t.
• Also optimize page as per user’s interaction with website from analytic data.
• Promote ads which user click more often and remove which don’t